Instagram’s missed opportunity
As a photographer, there are plenty of places I can upload my pictures so that people can see them. Not only can you submit photos to stock photo sites like Adobe Stock and Shutterstock, but you can utilize marketplaces like Fine Art America to sell your photography. Often, this doesn’t necessarily help strengthen your brand, as each picture can be lost in a sea of other photographs that other photographers are trying to sell. Even photo sharing sites like Flickr are merely a reliable place to store your pictures so that they can be pulled up quickly and used on other parts of the web.
If I want exposure, I need to utilize the “big three” of social media to get my pictures out to potential viewers. Facebook allows me to post on a scheduled basis and collect my pictures into albums, but many more people are utilizing hashtags on Twitter to gain views and followers. Of course, there is the most...